The Music You’re Listening to Affects How Your Beer Tastes

If you’re wondering why everyone seems to love IPAs, but you think they’re way too bitter, maybe you should stop drinking them while you listen to weird Norwegian death metal.

A new study found that the music you listen to while you drink beer actually affects how it tastes. Like, if you’re listening to a Disney movie soundtrack, beer tastes sweeter. If you’re listening to something with a lot of angry bass, it tastes more bitter.

The researchers say it’s probably because you mentally transfer the emotions you feel from the music over to the beer.


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